Dear Friend,

You are an important person.  I hope you won’t think this is too pushy of me but I care about you.  I care about your future and the future of those you love.  That is why I hope you will take a few minutes to consider this.

I believe that you have some questions about spiritual things.  In particular, I think you have some good, honest questions about God and about Christ.  Sometimes I’m not very good at talking about these things and I might not be able to answer those important questions properly.  This letter is one way for me to help you find answers to your questions.

It is my sincere desire that you have the best life possible and I hope that you will always remember how important you are. That is why I hope that you will accept the enclosed gift.

You may also claim several additional free gifts that have been arranged for you.  Please follow the instructions at http://www.fishproject.org on the Internet to claim your additional gifts, including a ten dollar gift certificate.  I pray that you will also find good, honest answers to some of your questions.

Sincerely,

(the Christian giver signs here)

P.S. Even if you don’t want to deal with the God stuff right now, you are welcome to claim your gift certificate. If this is the case, I will understand. I won’t bother you about it and I promise you won’t get put on any mailing lists or anything like that. And, of course, if you’d like to talk about any of this, I’m happy to try and help you.